Rainbow Beach Commerce and Tourism members have good reason to be proud of our winning Visit Rainbow Beach publication – QCPA 2017 Best Community Promotion in Country Queensland
by Michelle Gilmore
Only one trophy back to Rainbow Beach this year from the Queensland Country Press Association Annual Awards – but still runner up in both categories for Best Paper in Country Queensland (with our sister paper – the Sunshine Coast Hinterland Times).
Rainbow Beach Commerce and Tourism will be pleased that the category we did take out was the 2017 Best Community Promotion for our New Zealand Visit Rainbow Beach insert. Judges said it was an “outstanding international promotion of Rainbow Beach as a tourism destination” and outstripped any other entry in that category. Previously we have won this category with the Pig Day Out fundraiser.
For the 2017 Best Newspaper under 10000 circulation judges said we were only two points behind the winner from Laidley: “Always a quality newspaper. Stitched and trimmed and high quality print. Photos well cropped and composed, with a good use of bleeds on selected pages.”
In the 2017 Best Newspaper employing under 2 Journalists, we were third place after Noosa News and our other paper, the Hinterland Times.
Judges explained, “Most of the publications were extremely close when comparing journalism, and photography, but the winning entries also really excelled in advertising and production scores.”
In ad campaigns, the Surf Lifesaving Club “Relax” ads won third place, “Concise advertisements with attractive illustrations, bringing the reader directly to the message”. Winning second place was the popular Rainbow Beach IGA Supermarket.
Across three categories of Best Newspaper in Country Queensland 2017, Michelle and Heatley Gilmore won two second places for the Hinterland Times, and a second and third place for Rainbow Beach Cooloola Coast Community News – and are pictured with winning newspaper Noosa News owner Paul Thomas
“Join the Surf Club” was Highly Commended for the Best Locally Produced Print Advertisement due to its clear message, illustrations, information and strong appeal.
Mick Emery’s Police Beat photograph “Drivers Bitten” was applauded for “great composition” with a highly commended for the Best News Picture.
It was a great night for non-daily newspapers all over Queensland, and judges felt the increase in entries this year and the addition of newspapers from the northern part of the State certainly added to quality and quantity of entries this year.
Judges loved that ours and other papers were “still very relevant to your local markets, extremely parochial, and passionately focused on local issues”.
There is no doubt, we are very blessed with our top notch team – our writer Barb Rees, designers Darren, Sally and Leanne, sub-editor Victoria who checks everything with care (I do love her heading in the Police Beat report this month), and website folk Wayne and Leisa!
No wonder both our publications were crowned Best Newspaper in Country Queensland last year, and were a whisker away this year.
The team are motivated to improve our unashamedly parochial and proud publication further in 2018, so look out for more innovation – please send us your ideas.
Heatley and I thank you – our readers and our advertisers. Without you this community resource would not be here. Please support the businesses who help us get the news to you!
2017 Best Community Promotion
2017 Best Newspaper under 10000 circulation runner up
2017 Best Newspaper employing under 2 Journalists third place