ROADTRIP Instagram superstars did the panoramic Pacific Coast Way drive over eight days to kickstart a tourism campaign by TEQ in partnership with Toyota Australia
by Michelle Gilmore
I met the five young social media barons, with their first drive on the sand as they continue on their journey down the panoramic Pacific Coast Way drive.
The group have spent a week showcasing the beauty of Queensland to their hundreds of thousands of followers in an epic 1700km road trip from Cairns to Brisbane.
Hosted by Destination Gympie Region, partnering with Tourism and Events Queensland (TEQ) and Visit Sunshine Coast, the influencers stopped at Rainbow Ocean Palms on their southward journey to capture an Inskip Point sunset, Carlo Sand Blow sunrise and were treated by Rainbow Beach Horse Rides.
Sunsets and sunrises, starry nights, foggy mornings, produce and flowers… they have captured stunning images inspiring us to spend time in regional Queensland.
And they shared some tips for the Community News:
shoot what you are passionate about
find your own style
collaborate with people with different styles
always be prepared
charge your batteries, and
don’t sleep in if you want to catch those sunrises!
Check out their photos – the Instagram user names are @glendavidwilson, @mycolourfulworld, @mcquigan_visuals, @timclark1 and @taylahnilsson.
Mayor Mick Curran commented, “The Queensland drive market is very important to us and social media is an authentic way to promote the region and engage people”.
The Rainbow Beach Chamber of Commerce is hosting a FREE Instagram and Social Media Update Latest trends in Social Media for your Business on Wednesday, June 15, 6.30pm for 7pm-9pm atRainbow Beach Sports Club. Susan Maynard from Visit Sunshine Coast specialises in tourism and digital technology. Please RSVP by June 13 to: email@example.com