Rainbow Beach is destination Instagram

Lauren Bath's beautiful Instagram posts have massive likes, reposts and comments and an article in the Courier Mail! See the posts on Instagram @laurenepbath or via #visitgympieregion

Lauren Bath’s beautiful Instagram posts have massive likes, reposts and comments and an article in the Courier Mail! See the posts on Instagram @laurenepbath or via #visitgympieregion

by Michelle Gilmore

After two workshops in the region, Rainbow Beach instagrammers are sharing their photos across the world…

Australia’s premier tourism Instagram influencer, Lauren Bath, took a ‘roadtrip’ around the region, starting in Noosa, along the Great Beach Drive  with a U Explore 4×4, and finishing in Kenilworth.

“You have a wonderful spot, better than I imagined,” she told the Community News.

Lauren captured some beautiful images…. and a wet backside, as she kayaked with dolphins, rode with Rainbow Beach Horserides and traversed Yabba Creek, looking for platypus.

What a great turn out at the Social Media Workshop last month - these lovely ladies and 20 more people attended!

What a great turn out at the Social Media Workshop last month – these lovely ladies and 20 more people attended!

“We saw two!” said Andrew Saunders from Destination Gympie Region.

“Lauren absolutely loved her time in the region and is planning on bringing her partner back for a holiday.”

Andrew was also gratified to know that someone who is paid to travel the world taking photos thinks this region is one of the best she has ever visited.

The ex-chef shared her knowledge at a workshop on the Sunshine Coast for tourism operators, including some of us from Rainbow Beach.

Lauren Bath and Destination Gympie Region's Andrew Saunders breakfasted at Café Jilarty's before completing their road trip of the region

Lauren Bath and Destination Gympie Region’s Andrew Saunders breakfasted at Café Jilarty’s before completing their road trip of the region

Then Rainbow Beach Chamber of Commerce and Tourism and Rainbow Getaway hosted Susan Maynard from Visit Sunshine Coast to talk Instagram, hashtags and all things “social” (media) at the Sports Club.

A self confessed geek, Susan also sprouted the latest trends in social media – including some of her beloved gadgets.

The group decided to use the hashtag #visitrainbowbeach for Instagram (there is another Rainbow Beach in the world) to identify and promote local posts.

The other important ones to use for every Instagram post are #visitgympieregion #visitsunshinecoast?  #thisisqueensland #?seeaustralia?.

Chamber President Mark Beech and Treasurer Heatley Gilmore were proud to host Susan Maynard from Visit Sunshine Coast

Chamber President Mark Beech and Treasurer Heatley Gilmore were proud to host Susan Maynard from Visit Sunshine Coast

Susan also told us about copyright, especially regarding photos across Facebook and all social media,  saying simply, “If you don’t own it or have permission to use it then don’t.”

Don’t use google for images – instead buy stock images, from websites like Shutterstock. Or take your own!

So have a look at this fun – and visual – platform.

The more businesses that promote our destination, across social media, tradeshows, TV and print advertising, the more momentum we can achieve!

Photos: “If you don’t own it or have permission to use it, then don’t.”

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