Keep plugging the social media and reviews

Rainbow Beach is number 13 in the best beaches of the world list according to hashtags and Newsweek. This is thanks to all the hard work behind the scenes promoting our beautiful location.

The Best of Queensland Experiences Program was released to operators last month, and assesses tourism products against an independent set of criteria that incorporates online customer reviews, responds to consumer expectations, and reflects industry best practice.

The Best of Queensland latest review was released to operators yesterday and is based on:

• Consistent delivery of an exceptional experience based on positive customer reviews
• Website with secure online booking platform
• Active and engaging social media presence
• Regional Tourism Organisation membership
• Accreditation

Review Pro Score averages courtesy of Andrew Saunders from Gympie Regional Council were:

Cooloola Coast  (across 16 operators listed) – 90.3475

Sunshine Coast  – 89.42

Queensland – 88.43

Overall, 11 Rainbow Beach operators met the criteria – nine of those businesses exceeded the state average and seven were above the Sunshine Coast average.

While this is a wonderful result for the coast, most of our operators have received lower scores than 2020 and 2019. So while we are all ahead of the wider region and state, we need to keep working on responding to reviews, getting reviews and improving all aspects of the tourism businesses.

This way we will ensure that we continue to get great recognition as a tourism destination and our share of media and industry famils.