Training for the international tourist market

Cooloola Coast Tourism Operators Jan Foletta, Dean Marshall, Heatley Gilmore, Andrew Saunders, Michael Nelson, Jenny Gray, Trudy Shaw, Sarah Booth attended the workshop

Cooloola Coast Tourism Operators Jan Foletta, Dean Marshall, Heatley Gilmore, Andrew Saunders, Michael Nelson, Jenny Gray, Trudy Shaw, Sarah Booth attended the workshop

Cooloola Coast tourism operators recently undertook training on how to be more successful in the international tourism market.

Both Rainbow Beach and Tin Can Bay welcome a number of international visitors each year, with a large percentage of those being backpackers, however the region is now seeing an increase in the number of more mature travellers looking to experience the nature, wildlife and beauty of the region.

Additionally, the area is growing in popularity as the southern gateway to K’gari Fraser Island.

The tourism operators spent a day learning from tourism specialist Michael Nelson on subjects such as: What is Inbound Tourism; Destination Marketing and the Destination Story; The Tourism Distribution System, and How to Properly Price and Package.

The training was organised by Destination Gympie Region and participating businesses will now undertake one-on-one mentoring with Jan Foletta, a tourism specialist with over 30 years’ experience.

Continued growth in the international market is vital for the region as international visitors are booking longer, travel mid-week, travel in all weather and will tend to spend more.