Australia’s Nature Coast Roadshow
The Australia’s Nature Coast (ANC) campaign is an international consumer and trade campaign promoting the whole of the Sunshine and Fraser Coast including Noosa and Gympie.
DGR Tourism Development Manager, Andrew Saunders says, “I believe that much of the recent interest in the region has been driven by ANC (since 2013) and the success of the 2015 Roadshow.”
The Australia’s Nature Coast ITO Roadshow introduces local operators to the key Product Managers – the decision makers of the major Inbound Travel Companies who pass on recommendations and selections of new products to their overseas travel clients/offices for inclusion in travel itineraries, brochures and marketing programs.
In the past it has been attended by Rainbow Ocean Palms, Surf and Sand Safaris, Mary Valley Views and Rainbow Beach Horse Rides. Rainbow Getaway joined the Roadshow in 2017 and visited Melbourne, Sydney and Brisbane in an intense week last month.
Andrew confirms, “Relationship building and getting to sit one-on-one with the industry is always important and can really make a difference.”